by John Williams | Oct 6, 2016 | Entrepreneur stories, Killer Idea Crash Course, Marketing, Superniching
Here’s a problem that led to a great business idea: you have a party or promotional event planned, you want some really good quality food but don’t particularly want to pay for an entire catering team. When experienced chef Chris Messum recognised this...
by John Williams | Aug 3, 2016 | Entrepreneur stories, Entrepreneurial mindset, Killer Idea Crash Course, Superniching, The New Entrepreneurialism
At many stages of your venture you may ask yourself whether launching your idea is actually feasible, whether you can make money from it, or even if it offers value to anyone. The simple truth is that you’ll never know the answer to these questions if you never try....
by John Williams | Jul 30, 2016 | Curate copy and steal, Superniching
Did you know that your project can be entirely original and of value without actually creating any new content? How? By getting into curation. Curating means choosing the best of other people’s content, arranging it, commenting on it, and then sharing it with...
by John Williams | Jul 27, 2016 | Marketing, Superniching
How do you stand out as a beginner in a crowded market? My solution is to superniche – to choose a small area you can really excel in and focus entirely on that. If the area you choose is one you are excited about and have some expertise in you go from being a...