by John Williams | Oct 6, 2016 | Entrepreneur stories, Killer Idea Crash Course, Marketing, Superniching
Here’s a problem that led to a great business idea: you have a party or promotional event planned, you want some really good quality food but don’t particularly want to pay for an entire catering team. When experienced chef Chris Messum recognised this...
by John Williams | Jul 27, 2016 | Marketing, Superniching
How do you stand out as a beginner in a crowded market? My solution is to superniche – to choose a small area you can really excel in and focus entirely on that. If the area you choose is one you are excited about and have some expertise in you go from being a...
by John Williams | Jul 26, 2016 | Entrepreneurial mindset, Marketing, The New Entrepreneurialism
When you first put yourself out there and share a business idea or creative work that’s close to your heart, it can feel uncomfortable. For some people it’s terrifying. I’ve met people with very successful careers who hold positions with lots of...
by John Williams | Jul 25, 2016 | Marketing
‘Those who tell the stories rule the world.’ – Hopi proverb So you’ve had a business idea and you’ve made a start. You’ve been hustling and putting stuff out and you’re getting good feedback. Perhaps you’ve worked directly with some clients and they rave...
