You’ve got to love this story! Max Bracey was at law school when he came up with the idea of opening a Viking shop selling armour, swords and more – in Walthamstow, North London.
It was tough going until cult US TV hit Game of Thrones created a surprising new market for him: fantasy-themed parties and weddings.
Watch this BBC News report for the story – I particularly like how he combined his multiple interests into one business idea: