About John

John WilliamsI’ve had the kind of widely varied career that would give a recruiter nightmares – working in multiple industries and fields in varying formats. I’ve been an employee, a freelancer, a consultant on contract and I am now the founder and director of The Ideas Lab.

I started my career as a software developer in special effects for TV and film, then moved into streaming video and then became a senior managing consultant at one of the largest consultancies in the world. I left to work as an independent consultant advising broadcasters in several countries on technical strategy, then after a couple of years I qualified as a coach, took seven years of professional development courses in psychotherapy and counselling and shifted completely to helping people launch creative ideas and make money out of them.

I’ve enjoyed making many of my own ideas happen – making experimental music that was played on radio stations around the world, helping create an exhibit for the London Science Museum, launching a London event for creative people which got into the national press, writing a bestselling book, designing and running life-changing programmes and building a business I can run from anywhere in the world. My ideas and projects have been featured in the The Times, The Daily Mail, The Financial Times, Marketing Week and other magazines, and BBC Radio.

My first book, Screw Work Let’s Play: How to do what you love & get paid for it, was a UK bestseller, recommended by The Sunday Times and has since been translated into nine languages.

After the book came out I led the creation of programmes such as The Screw Work 30-day Challenge, with hundreds of people around the world making an idea happen in 30 days. The new ideas and techniques in the 30-day Challenge have had a profound impact on the participants, with many telling me the experience was life-changing. When you include my live events, Mastermind and Mentorship programmes and consulting to corporations, several thousand people have road-tested the strategies you’ll learn in Screw Work Break Free.


I donate 10% of ongoing worldwide royalties for Screw Work Break Free through Kiva a non-profit organisation that makes microloans to entrepreneurs in the developing world. Read more here.